CyberHeels by LITERALLY NEED
IoT-enabled cyber smart shoes. Bringing the human and lifestyle element to cybersecurity.
We literally need to speak about cybersecurity.
University of Oxford
Spinout direction from Oxford research
Innovate UK CyberASAP
Proudly part of CyberASAP Cohort 7, with grant funding
Proof of concept
V1: NFC and location tracking, driven by cyber education
Cyber-attacks hit people, not just companies.
Attacks cost trillions and they affect people financially and mentally. 97% of children have a mobile phone by the age of 12, and parents are already hiding trackers in their kids' hair. Education is what is missing — and it has to be digestible.
Smart shoes as a first line of digital protection.
Incentivised cyber hygiene knowledge, an AI-powered security audit and IoT embedded into footwear, so people stay safe online and then in person. That digital-physical intersection is where this team has spent years, including at Uber.
What's lifestyle got to do with cybersecurity?
Education and action, built into something you already wear every day.
Location tracking + phone safety
Share live location with a small circle of trusted people, and know how that data is handled.
Charging with every step
Piezoelectric charging built into the shoe, so a low battery never decides how you get home.
IoT security you understand
Connected things fail quietly. CyberHeels teaches wearers how to spot it and what to do.
Education that rewards you
Digestible cyber hygiene training, an AI-supported security audit, and a two-year warranty earned by learning.
Building a new category at the intersection of cyber and wearables.
CyberHeels brings together a physical product, practical cybersecurity education and personalised AI support. The opportunity begins with smart shoes and expands into a family of education-first wearables.
TAM
$412.9bn
Total addressable market
SAM
$16.19bn
Serviceable addressable market
SOM
$31.1m
Serviceable obtainable market
Target market
£31.3m
Cybersecure garments opportunity
Figures from the CyberHeels pitch deck. The deck cites 2023 market data, including a US$16.19bn UK footwear market and US$9.83bn in cybersecurity market revenue. Figures are directional and should be independently verified.
One proposition, multiple layers of value.
Team assessment based on the supplied pitch deck.
| Capability | SANS Institute | Cybrary | Possum SmartSole | CyberHeels | Lechal | AirTags |
|---|---|---|---|---|---|---|
| Bootcamps | — | — | — | — | — | |
| Physical product | — | — | — | |||
| Cybersecurity education | — | — | ||||
| AI | — | — | — | — | — | |
| UK based | — | — | — | |||
| Personalisation | — | — | — |
Capital to move from proof of concept to market.
Investment will strengthen the people, product and commercial foundations required to deliver the next phase of CyberHeels. The current materials do not state a raise amount or valuation; those details are available through a direct conversation with the founder.
- Team
- MVP
- Sales
- Strategic partnerships
- Educational materials
Learn first. Then wear it.
01
Take the security audit
A self-assessed, AI-supported audit returns a report with the actions that matter for you.
02
Do the CyberHeels course
Short, digestible cybersecurity modules — the opposite of the annual compliance slog.
03
Earn certification and rewards
Points, certificates you can add to a CV, and discounts including the smart shoes themselves.
04
Connect and wear the shoe
Charge as you walk, share location with three trusted people, and tap 'I'm home' when you arrive.
A nurse walking home.
Amaka is an ENT nurse with seven years' experience, on her feet all day and handling patient data daily — her last mandatory cyber training was seven years ago. She takes the CyberHeels course, learns how IoT devices actually get attacked, and earns a two-year warranty on her smart shoes. Her shoes charge a battery with every step. Walking home on a low phone battery, she tops up from her own steps and shares her location with three loved ones until she taps "I'm home".
Target market
- Students
- Women
- Lone workers
- Nurses
- Medium-large businesses
Employers buy memberships for their people. Individuals join through a freemium, learn-and-earn model.
Where CyberHeels stands
Proven
Proof of concept, complete
Backed
University of Oxford spinout
Selective
A short list of strategic partners
CyberHeels moves into its next phase on its own terms — partnering with a deliberately small circle of organisations who want to shape what wearable safety becomes.
A family of cyber-smart wearables.
Education first, always — because learning is what earns the two-year warranty.
CyberHeels
Smart shoes
CyberArm
Smart watch
CyberChain
Smart necklace
CyberLace
Smart bracelet
CyberBoot
In-person bootcamps
CyberSchools
For schools and teachers
“By wearing CyberHeels, you’re taking control of your digital life and contributing to a safer, healthier digital ecosystem.”
Dr Adaku Agwunobi, founder of CyberHeels
Be first in line
Sign up for more information on our launch of CyberHeels and early access.
Proudly part of CyberASAP Cohort 7
The team behind CyberHeels.
Dr Adaku Agwunobi
Founder · Oxford postdoc · ex-Uber
Jessica Agwunobi
Product Manager
Abiye Amachree
Tech Lead
Martin Wafula
Backend Engineer · Engineering PhD, Oxford
Pippa Christian
Marketing & Psychologist
Tara Collingdale-Williams
XR Specialist
Beauty Odeyemi
HR Specialist & Cybersecurity Intern
Serena de Nahlik
Technology Transfer Officer & Engineer
Khaled Sarraf
Orthopaedic Surgeon & Advisor
Ifeoluwa Ogunbufunmi
Strategist
Cybersecurity — what's lifestyle got to do with it?
For partnerships and press: info@literallyneed.com